G3: Get a Skill, Get a Job, Get Ahead

Project Overview

AccessU teamed with The Hodges Partnership to support the Virginia Community College System (VCCS) in brand development, advertising, video, content creation, web design, and statewide PR communications for the launch of Governor Northam’s flagship G3 program in 2021. This comprehensive campaign was fast-tracked, developed, and launched in less than six months and achieved great success. We worked diligently with public information officers from all 23 colleges to build consensus and drive support from these very different schools.

Services

  • Advertising & Graphic Design
  • Web Design & Development

Web & App Development

G3 Website

G3 Website

Advertising & Graphic Design

G3 Digital Ads

G3 Digital Ads 2G3 Digital Ads 1

Challenge Results

$20.5MM

In Funding Awarded in First Month

+10M

Impressions in 30 Days

10.4%

Online Conversion Rate

[In less than 45 days] Virginia Community Colleges have awarded 55% of the $36 million in G3 funding allocation for credit students, with 4,435 students awarded and registered and 1,877 awarded but not yet registered. Congratulations to Blue Ridge, Tidewater, and Germanna for maximizing G3 awards. Systemwide, 25% of students enrolled in G3 programs this fall have been awarded G3 aid.

Catherine L. Finnegan, Ed.D.

Assistant Vice Chancellor Research and Reporting Virginia Community College System