Roanoke College

Project Overview

AccessU has worked with Roanoke College for more than 20 years. Our collaboration began in 1997 with a $65M capital campaign which exceeded its goal by 43% and was recognized with a CASE Award. We’ve supported development efforts and alumni relations with print collateral, advertising, video, and digital design. We’ve also created tools for admissions and provided brand research for this historic institution. Roanoke College is facing the same forces impacting all liberal arts colleges around the country as student target audiences and their parents struggle to identify the right school amidst a sea of options. AccessU provided target audience insights with student and parent research to help guide the college’s leaders evolve to meet challenging times in higher education.