How we made an impact.
84.89%
Increase in Users
92.74%
Increase in New Users
77.34%
Increase in Sessions
138.12%
Increase in Page Views
Central Virginia Community College
Yes, you can! That’s the joyful mission and rallying cry heard across CVCC. Yes, you can graduate debt-free, enjoy a full college experience without the cost, find exactly what you need, and jump start your career in academics or fast skills training.
THE OVERVIEW: Central Virginia Community College (CVCC) provides educational facilities for the city of Lynchburg and the counties of Amherst, Appomattox, Bedford and Campbell, serving more than 228,000 people.
THE CHALLENGE: CVCC came to AccessU after nearly a decade of consecutive yearly declines in enrollment. The administration admitted it was time for bold changes and allowed our team to engage students, faculty, stakeholders, alumni, and the community at large to better understand brand equity and how best to move forward. The result was a candid dialogue about the lack of brand consistency and a need for enhanced graphics and a forward-looking plan for moving ahead.
THE RESULTS: The AccessU team developed a new logo and retooled the college’s 50-plus disparate logos into one clear family. We launched a new website with branded photography and a fresh and innovative digital campaign using new tools and tactics, with a real-time dashboard to measure KPIs. The results have been meaningful. The first summer enrollment campaign showed dramatic increases in impressions and conversions as well as increases in new visitors and website visit duration times. To date, we have now sustained two years of enrollment increases.