Let’s Talk Boosted Posts & Paid Campaigns

Let’s Talk Boosted Posts & Paid Campaigns

What are they and how can they be beneficial to growing your social media engagement and following?   Every Instagram account holder’s default experience is guided by the Instagram algorithm. If your content doesn’t fulfill an elaborate set of parameters to appear at the top of a follower’s newsfeed, it might get missed altogether. Putting […]

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The PR Do’s and Dont’s of Election Season

The PR Do’s and Dont’s of Election Season

With Election Day here, the intense marketing campaigns and candidate appearances throughout the political season offer an important reminder. Even if your organization is staying neutral, it’s still essential to stay relevant and plan your public relations strategies accordingly. DO acknowledge Election Day Elections happen every year. Rather than ignoring them altogether, plan a social […]

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Inclusive Storytelling: A New Chapter

Inclusive Storytelling: A New Chapter

The Associated Press released over 300 new or revised entries in its latest stylebook, which includes a new chapter about inclusive storytelling. The style guide offers updates on how journalists should cover and refer to disabilities, race, gender, and sexual orientation. The reference guide now advises using they, them, and their pronouns as much as […]

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What “The Unofficial Bridgerton Musical” Lawsuit Means for Fan-Generated Content

What “The Unofficial Bridgerton Musical” Lawsuit Means for Fan-Generated Content

Disclaimer: The thoughts and opinions expressed by the interviewee are the interviewee’s own thoughts and opinions. They are not legal advice and they do not represent the thoughts and opinions of Brient IP Law, LLC. Fans of the massive hit Netflix series “Bridgerton” are probably aware that there was an unofficial Bridgerton musical that started […]

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Evolving DEIBJ Education

Evolving DEIBJ Education

DEIBJ (diversity, equity, inclusion, belonging, and justice) initiatives are not crafted for overnight appeal, but rather, for long-term success. Schools and businesses working to create a welcoming environment for all need to initiate conversations surrounding things like race and gender equality with a constant mindset of growth and learning. Roanoke native Kat Pascal advises businesses […]

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The Cost of College: How Intentional Advertising Saves Students

The Cost of College: How Intentional Advertising Saves Students

College affordability is back in the spotlight after several surveys and statistics about college loan forgiveness and rising tuition rates made their way to The Chronicle of Higher Education’s July issue. However, those who’ve advanced their education in the past 10 years have had this at the forefront of their minds, because they’re likely still […]

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The Exodus of Educators

The Exodus of Educators

Last week, Inside Higher Ed published a story about college professors falling in line with the Great Resignation. Educators, especially K-12, have been caught in the crossfire of social, cultural, and political battles about everything from testing to masks to mass shootings. Kathryn Dill’s report in The Wall Street Journal detailed the turnover statistics since […]

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Three Sides to Every Story: Objective Journalism

Three Sides to Every Story: Objective Journalism

“There are three sides to every story: your side, my side, and the truth. And no one is lying. Memories shared serve each differently.” – Robert Evans   A May submission to The Chronicle of Higher Education’s Newsletter, The Review, asks if objectivity is a problem for journalists. The “appearance” of objectivity versus maintaining balance […]

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A Name is Not a Brand

A Name is Not a Brand

“What’s in a name? That which we call a rose by any other name would smell just as sweet.” – William Shakespeare   There’s just something about name brands that have power over trends. Gucci, Abercrombie, Nike… But is it really the name? “Nike” comes from the name of the Greek goddess of victory, and […]

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