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Your marketing strategy needs both. AI is not the first major disruptor to upend the world of marketing. Mobile phones changed how we designed for web. Social media changed how we engage with our audiences. Search changed how those audiences find us. AI adds another shift, but it’s one that’s changing everything all at once. Design, communications, distribution, and search. And we don’t have […]
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That isn’t a typo. Fall 2027 recruitment starts now, and the idea that there are only five things you, as an admissions and enrollment leader, need to focus on in May is laughable. But we don’t have time for the complete list, so I’ve narrowed things down to five top priorities to keep on your […]
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Budget planning is underway, and the same search playbook from last year may not be enough. As institutions begin building the next incoming class, one question deserves serious attention: How broad is your enrollment strategy? For many institutions, the traditional student search road map is showing its limits. The way prospective students discover colleges has changed, and enrollment strategies need […]
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Imagine building a beautiful home, then never changing the air filters, checking the smoke alarms or locking the front door. Eventually, things will break — or worse, someone might walk right in. Your website works the same way. For business owners, marketers and anyone responsible for keeping a site running, it’s easy to treat maintenance […]
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It’s no secret that generative AI is improving at an alarming rate. In 2024, the easiest way to tell if a portrait was created with artificial intelligence was to look at the subject’s hands. If they looked wrong — too many fingers or bending unnaturally — you could be certain the image was a fake. […]
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“We would love to hire an outside agency to help with enrollment marketing, but we just can’t afford it.” — Nearly every enrollment leader, at some point I hear this often, and I understand it. In truth, I’m probably guilty of making similar comments during my time as an enrollment manager. Budgets are tight. Teams […]
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“A long December. And there’s reason to believe maybe this year will be better than the last.” — Counting Crows The days are short, the deadlines are long and the holiday season has a way of stacking pressures faster than most of us can clear our desks. December is a month of competing demands, wrapping […]
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Here’s the truth about fall and winter in enrollment: you’re an air traffic controller managing multiple runways simultaneously. Your seniors are landing, juniors are lining up behind them, and sophomores are just starting to show on your radar. Transfer students are already asking for priority treatment. You can’t shut down operations on one runway to […]
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Anytime is a good time to expand your student search Fall travel season is in full swing, applications are rolling in and admissions decisions are landing for rolling admissions schools. But not all seniors are in the same place on their application journeys. Some have already applied and are eagerly awaiting early decision notifications. Others […]
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Modern enrollment success relies on a mix of factors that are both in and out of our control. Institutional reputation, geographic proximity and cost to career are just a few of the powerful forces that shape a student’s post-secondary decision. Even with all of these factors, marketing still has a strong sphere of influence. We […]
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We were thrilled to join 6,000 of our closest friends in college admissions and enrollment at this year’s NACAC Conference in Columbus. The theme of United We Rise was woven throughout the event as college and high school representatives came together to connect and recharge while recommitting to the work of supporting students pursuing higher […]
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Roanoke-based ad agency AccessU continues to grow with four new critical hires that reinforce its position as a respected leader in education marketing for nearly 30 years. The agency has strengthened its leadership team, expanded its strategic communications division and made a pivotal hire to elevate its production capabilities. AccessU is proud to welcome Pete […]
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