We’ve got big ideas.

Get the latest insights from team members and faculty.

The Logistics of Managing a Crisis

May 2022 by Rachel Spencer

Exploring how institutions and organizations have handled past crisis events affords even the savviest of PR practitioners an opportunity to reconsider how we plan for crises in today’s environment. It’s time to look at new ways to communicate our message. We’ve heard it a lot, but there really is no more room for the platitudes […]

The Basics of Crisis Communication

April 2022 by Rachel Spencer

It seems these days as if we’re collectively living in crisis after crisis. There are social, cultural, and economic issues rising to the surface that have been buried deep for a long time, and the pace at which information is shared can turn a simple disagreement into a PR disaster. It’s time to revisit how […]

Hanging onto the Demographic Cliff: How Community Colleges Can Climb

March 2022 by Tony Pearman

Jon Boeckenstedt’s essay, published by The Chronicle of Higher Education, takes a look at national trends created by the sharp drop in birth rates that started in 2007 and the potential consequences. Public high school graduations are expected to peak in 2025 at 3.5 million students, and then fall off. Since baby boomers first […]

Finding the Missing Hispanic Students

March 2022 by Rachel Spencer

Undergraduate college enrollment is down across the board, but an article from The Chronicle of Higher Education highlights staggering statistics surrounding the decline in Hispanic Americans pursuing their degree, and the implications of their absence in higher education. Many colleges around the country are facing the fact that Hispanic students are not coming back to class. The […]