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“The” Trademarks and Tribulations

September 2022 by Rachel Schneider

Disclaimer: The thoughts and opinions expressed by the interviewee are the interviewee’s own thoughts and opinions. They are not legal advice and they do not represent the thoughts and opinions of Brient IP Law, LLC. A brand is what the public uses to identify a company, but the trademark protects specific aspects of that brand. […]

Evolving DEIBJ Education

August 2022 by Rachel Schneider

DEIBJ (diversity, equity, inclusion, belonging, and justice) initiatives are not crafted for overnight appeal, but rather, for long-term success. Schools and businesses working to create a welcoming environment for all need to initiate conversations surrounding things like race and gender equality with a constant mindset of growth and learning. Roanoke native Kat Pascal advises businesses […]

How to Give a Great TV Interview

August 2022 by Rachel Schneider

Your department is promoting a new fundraising campaign. Your PR team sends out a press release, and a few hours later you’re on the phone with a reporter asking when they can schedule an interview. Are you prepared? Talking on the phone with a member of the media is going to feel different from answering […]

The Cost of College: How Intentional Advertising Saves Students

July 2022 by Access

College affordability is back in the spotlight after several surveys and statistics about college loan forgiveness and rising tuition rates made their way to The Chronicle of Higher Education’s July issue. However, those who’ve advanced their education in the past 10 years have had this at the forefront of their minds, because they’re likely still […]

Three Sides to Every Story: Objective Journalism

July 2022 by Rachel Schneider

“There are three sides to every story: your side, my side, and the truth. And no one is lying. Memories shared serve each differently.” – Robert Evans A May submission to The Chronicle of Higher Education’s Newsletter, The Review, asks if objectivity is a problem for journalists. The “appearance” of objectivity versus maintaining balance […]

The Logistics of Managing a Crisis

May 2022 by Rachel Spencer

Exploring how institutions and organizations have handled past crisis events affords even the savviest of PR practitioners an opportunity to reconsider how we plan for crises in today’s environment. It’s time to look at new ways to communicate our message. We’ve heard it a lot, but there really is no more room for the platitudes […]