The Future of Community Colleges Requires Policy and Funding Changes

The Future of Community Colleges Requires Policy and Funding Changes

Community colleges nationwide feel the burden of lower enrollment in credit-bearing courses. The effect of lower enrollment is compounded when you factor in that funding for workforce-ready (or noncredit) courses is dramatically lower than funding for credit-bearing coursework. Community colleges and workforce development programs are critical components of the infrastructure for labor, and supporting their […]

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Why We Love Working With Community Colleges

Why We Love Working With Community Colleges

Community Colleges are powerhouses of opportunities. On International Day of Education, AccessU celebrates the work of these institutions and other agencies at the forefront of fostering peace, development, and human rights through education. We love what we do, and it’s a privilege to support community colleges in providing affordable, accessible learning opportunities that nurture inclusivity […]

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Helping Higher Ed Connect to Workforce

Helping Higher Ed Connect to Workforce

Recently, AccessU attended the 2023 Virginia Hire Ed Conference as a sponsor, as well as a key partner for VCCS and many other community colleges and workforce preparation programs across Virginia. Hosted annually by Virginia’s Community Colleges, this conference brings together community colleges and workforce agency representatives to discuss innovative collaborations to fill jobs in […]

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Creative Heavyweights Join AccessU Executive Team

Creative Heavyweights Join AccessU Executive Team

Hidden In Plain Site co-founder, GEICO Gecko co-creator sign on with Roanoke-based ad agency Roanoke-based AccessU, a rebranded iteration of Access Advertising & Public Relations with a 27-year legacy in education marketing, is proud to announce its recent growth and expansion with the addition of two prominent executives to its leadership team: Randy Belcher as Vice President […]

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Advertise Responsibly: Lessons from Bud Light

Advertise Responsibly: Lessons from Bud Light

What companies can learn from Bud Light’s botched PR strategy after their trans influencer marketing post received backlash.  Influencer marketing may seem like small potatoes for companies like Bud Light, who pay millions for a 30-second Super Bowl ad every year. Nevertheless, last month’s uproar on social media regarding the company’s paid influencer sponsorship, and […]

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Five Common Facebook Marketing and Advertising Mistakes

Five Common Facebook Marketing and Advertising Mistakes

What to avoid while building, promoting, and maintaining your brand online.   Your organization could have a beautifully designed website and advertising campaign, but if you’ve been neglecting your Facebook presence, or aren’t up to date with the latest features, you’re missing big opportunities to engage a large part of your customer base. Below are […]

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Super Bowl Commercial Trends

Super Bowl Commercial Trends

Commercials seen during the Super Bowl are more about “advertaining,” rather than advertising. AccessU President & CEO Tony Pearman joined the WSLS 10 News Virginia Today team Monday morning to break down the night’s favorites, what worked, and trends. Watch Now Here are Tony’s top five: Sam Adams: Your Cousin’s Brighter Boston. I just loved everything […]

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Transparent Communication: Hold Yourself Accountable so the Media Doesn’t Have to

Transparent Communication: Hold Yourself Accountable so the Media Doesn’t Have to

This past November, The Washington Post announced that longtime Chronicle of Higher Education reporter Jack Stripling would be joining their education team.   “At The Post, Jack — a self-described “FOIA freak” — will continue to help us hold universities accountable. He will seek scoops about campuses and administrators across the country. He will dig deep […]

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Beating the Instagram Algorithm: Nine Strategies To Outsmart the App

Beating the Instagram Algorithm: Nine Strategies To Outsmart the App

Here’s what you need to know about the app heading into 2023.  Instagram has changed dramatically as a platform since its creation. It’s important to acknowledge the heftiest factors affecting a user’s experience on the app to better understand how to beat the Instagram algorithm.   Relationship (between the author of the content and the viewer)  […]

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