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Your department is promoting a new fundraising campaign. Your PR team sends out a press release, and a few hours later you’re on the phone with a reporter asking when they can schedule an interview. Are you prepared? Talking on the phone with a member of the media is going to feel different from answering […]
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Last week, Inside Higher Ed published a story about college professors falling in line with the Great Resignation. Educators, especially K-12, have been caught in the crossfire of social, cultural, and political battles about everything from testing to masks to mass shootings. Kathryn Dill’s report in The Wall Street Journal detailed the turnover statistics since […]
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“There are three sides to every story: your side, my side, and the truth. And no one is lying. Memories shared serve each differently.” – Robert Evans A May submission to The Chronicle of Higher Education’s Newsletter, The Review, asks if objectivity is a problem for journalists. The “appearance” of objectivity versus maintaining balance […]
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“What’s in a name? That which we call a rose by any other name would smell just as sweet.” – William Shakespeare There’s just something about name brands that have power over trends. Gucci, Abercrombie, Nike… But is it really the name? “Nike” comes from the name of the Greek goddess of victory, and […]
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When it comes to public relations, a lot of times we think about media relations as the major component, but remember, the media are not your audience. They are a valuable conduit for getting your information out as broadly as possible. A key way to do that is to make sure that you’re collaborating with […]
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The main hurdles to development and expansion faced by career and technical education (CTE) programs are funding and public perception according to a new report from the U.S. Government Accountability Office (GAO). To rise above this, community colleges are trying to obtain more federal grants, like the US Department of Defense’s Manufacturing Engineering Education Program, […]
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Exploring how institutions and organizations have handled past crisis events affords even the savviest of PR practitioners an opportunity to reconsider how we plan for crises in today’s environment. It’s time to look at new ways to communicate our message. We’ve heard it a lot, but there really is no more room for the platitudes […]
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In the last few years alone, stances on ESG (environmental, social, and governance) issues have become increasingly important. Businesses have had to jump in and take part in online conversations out of necessity as well as responsibility and, in doing so, their entire social media strategies are being publicly scrutinized. Not every online conversation will […]
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Crises are cyclical, what has happened once can happen again. Just because history repeats itself doesn’t mean it has to replicate itself. When it comes to crisis PR, many lessons can be learned from the experiences of others, which can serve as the basis of your crisis communications plan. However, the specifics of your plan […]
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On July 1, 2023, Universal Analytics properties will stop processing website traffic and will be replaced with Google Analytics 4 (GA4). If you and your organization still rely on Universal Analytics to gather data and track how your website is performing (or haven’t utilized these tools before), here’s what you need to know. The transition […]
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Among the many ways a crisis can snowball, an important consideration that is too often overlooked is how critical internal stakeholder communications are to crisis communications. Those closest to you – staff, board members, alumni, students, etc. – can be your greatest ambassadors in the crisis and also your loudest critics. The natural instinct is […]
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In an online-dominant world where people strive to uniquely define (and sometimes redefine) themselves, social media finds many creating their own image and brand based upon their personal interests, skills, and values. With this self-segmentation, no one wants to be put in a box by others who attempt at profiling them. This is especially true […]
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