Get the latest insights from team members and faculty.
What are they and how can they be beneficial to growing your social media engagement and following? Every Instagram account holder’s default experience is guided by the Instagram algorithm. If your content doesn’t fulfill an elaborate set of parameters to appear at the top of a follower’s newsfeed, it might get missed altogether. Putting […]
Continue Reading
With Election Day here, the intense marketing campaigns and candidate appearances throughout the political season offer an important reminder. Even if your organization is staying neutral, it’s still essential to stay relevant and plan your public relations strategies accordingly. DO acknowledge Election Day Elections happen every year. Rather than ignoring them altogether, plan a social […]
Continue Reading
Disclaimer: The thoughts and opinions expressed by the interviewee are the interviewee’s own thoughts and opinions. They are not legal advice and they do not represent the thoughts and opinions of Brient IP Law, LLC. Fans of the massive hit Netflix series “Bridgerton” are probably aware that there was an unofficial Bridgerton musical that started […]
Continue Reading
Disclaimer: The thoughts and opinions expressed by the interviewee are the interviewee’s own thoughts and opinions. They are not legal advice and they do not represent the thoughts and opinions of Brient IP Law, LLC. A brand is what the public uses to identify a company, but the trademark protects specific aspects of that brand. […]
Continue Reading
Your department is promoting a new fundraising campaign. Your PR team sends out a press release, and a few hours later you’re on the phone with a reporter asking when they can schedule an interview. Are you prepared? Talking on the phone with a member of the media is going to feel different from answering […]
Continue Reading
Last week, Inside Higher Ed published a story about college professors falling in line with the Great Resignation. Educators, especially K-12, have been caught in the crossfire of social, cultural, and political battles about everything from testing to masks to mass shootings. Kathryn Dill’s report in The Wall Street Journal detailed the turnover statistics since […]
Continue Reading
“There are three sides to every story: your side, my side, and the truth. And no one is lying. Memories shared serve each differently.” – Robert Evans A May submission to The Chronicle of Higher Education’s Newsletter, The Review, asks if objectivity is a problem for journalists. The “appearance” of objectivity versus maintaining balance […]
Continue Reading
“What’s in a name? That which we call a rose by any other name would smell just as sweet.” – William Shakespeare There’s just something about name brands that have power over trends. Gucci, Abercrombie, Nike… But is it really the name? “Nike” comes from the name of the Greek goddess of victory, and […]
Continue Reading
When it comes to public relations, a lot of times we think about media relations as the major component, but remember, the media are not your audience. They are a valuable conduit for getting your information out as broadly as possible. A key way to do that is to make sure that you’re collaborating with […]
Continue Reading
The main hurdles to development and expansion faced by career and technical education (CTE) programs are funding and public perception according to a new report from the U.S. Government Accountability Office (GAO). To rise above this, community colleges are trying to obtain more federal grants, like the US Department of Defense’s Manufacturing Engineering Education Program, […]
Continue Reading
Exploring how institutions and organizations have handled past crisis events affords even the savviest of PR practitioners an opportunity to reconsider how we plan for crises in today’s environment. It’s time to look at new ways to communicate our message. We’ve heard it a lot, but there really is no more room for the platitudes […]
Continue Reading
In the last few years alone, stances on ESG (environmental, social, and governance) issues have become increasingly important. Businesses have had to jump in and take part in online conversations out of necessity as well as responsibility and, in doing so, their entire social media strategies are being publicly scrutinized. Not every online conversation will […]
Continue Reading