Crisis Communication: Crafting & Staying on Message

Crisis Communication: Crafting & Staying on Message

Among the many ways a crisis can snowball, an important consideration that is too often overlooked is how critical internal stakeholder communications are to crisis communications. Those closest to you – staff, board members, alumni, students, etc. – can be your greatest ambassadors in the crisis and also your loudest critics. The natural instinct is […]

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Why the Latinx Label Doesn’t Work for Everyone

Why the Latinx Label Doesn’t Work for Everyone

In an online-dominant world where people strive to uniquely define (and sometimes redefine) themselves, social media finds many creating their own image and brand based upon their personal interests, skills, and values. With this self-segmentation, no one wants to be put in a box by others who attempt at profiling them. This is especially true […]

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Hanging onto the Demographic Cliff: How Community Colleges Can Climb

Hanging onto the Demographic Cliff: How Community Colleges Can Climb

Jon Boeckenstedt’s essay, published by The Chronicle of Higher Education, takes a look at national trends created by the sharp drop in birth rates that started in 2007 and the potential consequences.   Public high school graduations are expected to peak in 2025 at 3.5 million students, and then fall off.   Since baby boomers first […]

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Finding the Missing Hispanic Students 

Finding the Missing Hispanic Students 

Undergraduate college enrollment is down across the board, but an article from The Chronicle of Higher Education highlights staggering statistics surrounding the decline in Hispanic Americans pursuing their degree, and the implications of their absence in higher education. Many colleges around the country are facing the fact that Hispanic students are not coming back to class. The […]

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What Higher Ed is Losing when Students Self-Censor

What Higher Ed is Losing when Students Self-Censor

A University of Virginia student’s opinion essay in The New York Times has sparked a larger conversation across higher education institution leaders and students about free speech. The author, UVA senior Emma Camp, argues that she and her peers find themselves censoring their thoughts and opinions in the classroom and throughout campus out of fear of retaliation. Why does […]

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Why College Enrollment Is a Marketing Problem

Why College Enrollment Is a Marketing Problem

Student enrollment at colleges and universities dropped this fall, continuing a trend that’s concerned many in higher education since the beginning of the COVID-19 pandemic. The declines run counter to previous years’ gains that had some institutions worried about being able to keep up with the increasing demand for student slots. Colleges and universities are […]

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