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What companies can learn from Bud Light’s botched PR strategy after their trans influencer marketing post received backlash. Influencer marketing may seem like small potatoes for companies like Bud Light, who pay millions for a 30-second Super Bowl ad every year. Nevertheless, last month’s uproar on social media regarding the company’s paid influencer sponsorship, and […]
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What to avoid while building, promoting, and maintaining your brand online. Your organization could have a beautifully designed website and advertising campaign, but if you’ve been neglecting your Facebook presence, or aren’t up to date with the latest features, you’re missing big opportunities to engage a large part of your customer base. Below are […]
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Commercials seen during the Super Bowl are more about “advertaining,” rather than advertising. AccessU President & CEO Tony Pearman joined the WSLS 10 News Virginia Today team Monday morning to break down the night’s favorites, what worked, and trends. Watch Now Here are Tony’s top five: Sam Adams: Your Cousin’s Brighter Boston. I just loved everything […]
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At least once a month, a current TV news reporter, anchor, or producer approaches me asking how I got out of the industry and got the job I have now. These past few years have seen a mass exodus of journalists leaving the industry. The biggest fear I hear from colleagues still contemplating this career […]
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This past November, The Washington Post announced that longtime Chronicle of Higher Education reporter Jack Stripling would be joining their education team. “At The Post, Jack — a self-described “FOIA freak” — will continue to help us hold universities accountable. He will seek scoops about campuses and administrators across the country. He will dig deep […]
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Here’s what you need to know about the app heading into 2023. Instagram has changed dramatically as a platform since its creation. It’s important to acknowledge the heftiest factors affecting a user’s experience on the app to better understand how to beat the Instagram algorithm. Relationship (between the author of the content and the viewer) […]
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What are they and how can they be beneficial to growing your social media engagement and following? Every Instagram account holder’s default experience is guided by the Instagram algorithm. If your content doesn’t fulfill an elaborate set of parameters to appear at the top of a follower’s newsfeed, it might get missed altogether. Putting […]
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With Election Day here, the intense marketing campaigns and candidate appearances throughout the political season offer an important reminder. Even if your organization is staying neutral, it’s still essential to stay relevant and plan your public relations strategies accordingly. DO acknowledge Election Day Elections happen every year. Rather than ignoring them altogether, plan a social […]
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Disclaimer: The thoughts and opinions expressed by the interviewee are the interviewee’s own thoughts and opinions. They are not legal advice and they do not represent the thoughts and opinions of Brient IP Law, LLC. Fans of the massive hit Netflix series “Bridgerton” are probably aware that there was an unofficial Bridgerton musical that started […]
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Disclaimer: The thoughts and opinions expressed by the interviewee are the interviewee’s own thoughts and opinions. They are not legal advice and they do not represent the thoughts and opinions of Brient IP Law, LLC. A brand is what the public uses to identify a company, but the trademark protects specific aspects of that brand. […]
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Your department is promoting a new fundraising campaign. Your PR team sends out a press release, and a few hours later you’re on the phone with a reporter asking when they can schedule an interview. Are you prepared? Talking on the phone with a member of the media is going to feel different from answering […]
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Last week, Inside Higher Ed published a story about college professors falling in line with the Great Resignation. Educators, especially K-12, have been caught in the crossfire of social, cultural, and political battles about everything from testing to masks to mass shootings. Kathryn Dill’s report in The Wall Street Journal detailed the turnover statistics since […]
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