Meeting Your Social Media Mark

Meeting Your Social Media Mark

In the last few years alone, companies’ stances on issues of ESG (environmental, social and governance) are increasingly important. Businesses have had to jump in and become part of the online conversation out of necessity as well as responsibility and in doing so, their entire social media strategies are being publicly scrutinized. Not every online […]

Read More… from Meeting Your Social Media Mark

Continue Reading
What You Need to Know About Google Analytics 4

What You Need to Know About Google Analytics 4

On July 1, 2023, Universal Analytics properties will stop processing website traffic and will be replaced with Google Analytics 4 (GA4). If you and your organization still rely on Universal Analytics to gather data and track how your website is performing (or haven’t utilized these tools before), here’s what you need to know. The transition […]

Read More… from What You Need to Know About Google Analytics 4

Continue Reading
Crisis Communication: Crafting & Staying on Message

Crisis Communication: Crafting & Staying on Message

Among the many ways a crisis can snowball, an important consideration that is too often overlooked is how critical internal stakeholder communications are to crisis communications. Those closest to you – staff, board members, alumni, students, etc. – can be your greatest ambassadors in the crisis and also your loudest critics. The natural instinct is […]

Read More… from Crisis Communication: Crafting & Staying on Message

Continue Reading
Why the Latinx Label Doesn’t Work for Everyone

Why the Latinx Label Doesn’t Work for Everyone

In an online-dominant world where people strive to uniquely define (and sometimes redefine) themselves, social media finds many creating their own image and brand based upon their personal interests, skills, and values. With this self-segmentation, no one wants to be put in a box by others who attempt at profiling them. This is especially true […]

Read More… from Why the Latinx Label Doesn’t Work for Everyone

Continue Reading
Hanging onto the Demographic Cliff: How Community Colleges Can Climb

Hanging onto the Demographic Cliff: How Community Colleges Can Climb

Jon Boeckenstedt’s essay, published by The Chronicle of Higher Education, takes a look at national trends created by the sharp drop in birth rates that started in 2007 and the potential consequences. Public high school graduations are expected to peak in 2025 at 3.5 million students, and then fall off. Since baby boomers first […]

Read More… from Hanging onto the Demographic Cliff: How Community Colleges Can Climb

Continue Reading
Finding the Missing Hispanic Students

Finding the Missing Hispanic Students

Undergraduate college enrollment is down across the board, but an article from The Chronicle of Higher Education highlights staggering statistics surrounding the decline in Hispanic Americans pursuing their degree, and the implications of their absence in higher education. Many colleges around the country are facing the fact that Hispanic students are not coming back to class. The […]

Read More… from Finding the Missing Hispanic Students

Continue Reading
What Higher Ed is Losing when Students Self-Censor

What Higher Ed is Losing when Students Self-Censor

A University of Virginia student’s opinion essay in The New York Times has sparked a larger conversation across higher education institution leaders and students about free speech. The author, UVA senior Emma Camp, argues that she and her peers find themselves censoring their thoughts and opinions in the classroom and throughout campus out of fear of retaliation. Why does […]

Read More… from What Higher Ed is Losing when Students Self-Censor

Continue Reading
Why College Enrollment Is a Marketing Problem

Why College Enrollment Is a Marketing Problem

Student enrollment at colleges and universities dropped this fall, continuing a trend that’s concerned many in higher education since the beginning of the COVID-19 pandemic. The declines run counter to previous years’ gains that had some institutions worried about being able to keep up with the increasing demand for student slots. Colleges and universities are […]

Read More… from Why College Enrollment Is a Marketing Problem

Continue Reading