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Super Bowl Commercial Trends

February 2023 by Access

Commercials seen during the Super Bowl are more about “advertaining,” rather than advertising. AccessU President & CEO Tony Pearman joined the WSLS 10 News Virginia Today team Monday morning to break down the night’s favorites, what worked, and trends. Watch Now Here are Tony’s top five: Sam Adams: Your Cousin’s Brighter Boston. I just loved everything […]

Transparent Communication: Hold Yourself Accountable so the Media Doesn’t Have to

February 2023 by Rachel Schneider

This past November, The Washington Post announced that longtime Chronicle of Higher Education reporter Jack Stripling would be joining their education team. “At The Post, Jack — a self-described “FOIA freak” — will continue to help us hold universities accountable. He will seek scoops about campuses and administrators across the country. He will dig deep […]

Inclusive Storytelling: A New Chapter

October 2022 by Rachel Schneider

The Associated Press released over 300 new or revised entries in its latest stylebook, which includes a new chapter about inclusive storytelling. The style guide offers updates on how journalists should cover and refer to disabilities, race, gender, and sexual orientation. The reference guide now advises using they, them, and their pronouns as much as […]

“The” Trademarks and Tribulations

September 2022 by Rachel Schneider

Disclaimer: The thoughts and opinions expressed by the interviewee are the interviewee’s own thoughts and opinions. They are not legal advice and they do not represent the thoughts and opinions of Brient IP Law, LLC. A brand is what the public uses to identify a company, but the trademark protects specific aspects of that brand. […]

Evolving DEIBJ Education

August 2022 by Rachel Schneider

DEIBJ (diversity, equity, inclusion, belonging, and justice) initiatives are not crafted for overnight appeal, but rather, for long-term success. Schools and businesses working to create a welcoming environment for all need to initiate conversations surrounding things like race and gender equality with a constant mindset of growth and learning. Roanoke native Kat Pascal advises businesses […]

How to Give a Great TV Interview

August 2022 by Rachel Schneider

Your department is promoting a new fundraising campaign. Your PR team sends out a press release, and a few hours later you’re on the phone with a reporter asking when they can schedule an interview. Are you prepared? Talking on the phone with a member of the media is going to feel different from answering […]

The Cost of College: How Intentional Advertising Saves Students

July 2022 by Access

College affordability is back in the spotlight after several surveys and statistics about college loan forgiveness and rising tuition rates made their way to The Chronicle of Higher Education’s July issue. However, those who’ve advanced their education in the past 10 years have had this at the forefront of their minds, because they’re likely still […]