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4 Ways to Overcome Creative Block
If you are like me, creative inspiration never seems to strike at the right time – especially when working against a deadline. Time and time again, I have found myself staring blankly at an empty page, trying desperately to pull a brilliant new concept from thin air – and failing miserably. Dispirited and surrounded by […]
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Advertise Responsibly: Lessons from Bud Light
What companies can learn from Bud Light’s botched PR strategy after their trans influencer marketing post received backlash. Influencer marketing may seem like small potatoes for companies like Bud Light, who pay millions for a 30-second Super Bowl ad every year. Nevertheless, last month’s uproar on social media regarding the company’s paid influencer sponsorship, and […]
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