Capital Campaigns
Raising Funds and Exceeding Goals.
Failure is not an option for clients launching capital campaigns in today’s competitive landscape where every nonprofit is fighting desperately for a small piece of donor mindshare. Creating the right tools and selecting an experienced partner can mean the difference between public success or public embarrassment.
AU has helped create tools and craft capital campaigns that have raised more than $2 billion for our clients. This impressive number was built with a major $1 billion campaign for higher learning and many smaller campaigns ranging from $1 million to $100 million. We have designed collateral, directed videos, planned galas, and devised strategies for giving and stewardship. No task is too big or too small for our team.
Higher Education
- Virginia Tech: $1.1 billion
- Marshall University: $100 million
- Roanoke College Capital Campaign 1997: $83 million (exceeded client’s goal by 43%)
- Roanoke College Athletics 2023: $2.5 million
- James Madison University: $63 million
- Branded and launched the VCCS G3 statewide funding initiative
Cultural Arts & Non-Profit
Current
- Melrose Plaza: $3 million
- Carilion Taubman Cancer Center: $100 million
- Roanoke Blacksburg Innovation Alliance: $2 million
Completed
- National D-Day Memorial: $19.7 million
- The Roanoke Higher Education Center: $19 million
- The Taubman Museum of Art: $66 million
- Center in the Square Renovation: $27.5 million
- The Jefferson Center Shaftman Performance Hall: $9 million
- Virginia Museum of Transportation 611 Campaign: $3.5 million
- The Grandin Theatre: $1 million
- Helped brand and launch Roanoke Valley Gives for Community Foundation Serving Western Virginia
AU Specializes In:
Helping organizations assess their brand value. Before you launch any marketing or philanthropic effort, it is crucial to get one’s house in order. How strong is your logo and identity package? Have your social media and PR been proactive and consistent? Is your website up to date, performative, and ADA compliant?
Helping you define your campaign theme, messaging, graphics, and case statement. As experienced strategic communications specialists and award-winning creative designers, we can make sure your message sounds good, looks good, and creates a compelling package for your target audiences.
Helping create giving levels, donor engagement plans, events, and much, much more. From the right premium items to the perfect kickoff gala event, AU is your one-stop solution for campaign success from launch to the opening celebration party.
