Brand Sprint: Where vision meets velocity.
Every AccessU Brand Sprint is as unique as the brand it’s built for—no two are ever the same. But what they all have in common are thrilled clients who walk away energized, inspired, and crystal-clear on their brand’s purpose. Here are a few standout examples:
ETHERO Truck + Energy:
A Legacy Transformed
What happens when a diesel-powered legacy brand shifted gears toward zero-emissions vehicles? They needed more than just a new brand—they needed a name. We brought skeptical leadership into the room and pushed them to break free from old mindsets. Working in real time with a top intellectual property attorney, we ensured that every idea was not just bold, but trademark ready.
By the end of the day, ETHERO Truck + Energy was born — along with a logo, brand voice, video, and website—all created in a single sprint.
Elevating Tidewater Community College’s (TCC) Athletic Brand
When TCC prepared to launch its NCAA athletics program, they faced a major branding challenge. Their existing athletic mascot wasn’t resonating with faculty, staff, or students. Did they need a new identity, a fresh name, or just a new approach?
After testing dozens—if not hundreds—of potential new names, we helped TCC realize they didn’t need to start from scratch. Instead, we crafted a powerful new narrative around their existing name, reimagining it with a bold, contemporary voice and visual identity. The results: a revitalized brand that tested exceptionally well across all target audiences.
LoadScape: Powering a
Bold New Future
When the Power Systems Division of Carter Machinery learned that their longtime supplier of mission-critical load banks had been acquired by a competitor, they saw an opportunity. Why settle for outdated, 50-year-old designs when they could build something better, faster, and more advanced?
We guided Carter’s leadership through a deep dive into naming, branding, and vision. Instead of another commodity product, we positioned their load banks as an innovation that would change the landscape of the industry. By the end of the day, LoadScape was born — along with a full suite of brand assets to power Carter’s success.