Roanoke College

THE OVERVIEW: AccessU has worked with Roanoke College for more than 25 years. Our collaboration began with a $65M capital campaign, which exceeded its goal by 43% and was recognized with a CASE Award.

We’ve supported development efforts and alumni relations with print collateral, advertising, video, and digital design. We’ve also created tools for admissions and provided brand research for this historic institution.

THE CHALLENGES: Roanoke College is facing the same forces impacting all liberal arts colleges around the country, as student target audiences and their parents struggle to identify the right school amidst a sea of options. AccessU provided target audience insights with student and parent research to help guide the college’s leaders as they evolve to meet these challenging times in higher education.

THE RESULTS: Most recently, we helped Roanoke College raise more than $1.3M in less than three months, allowing the school to reinstate football as a varsity sport and add co-curricular varsity cheerleading and marching band programs.