Pete Colbert

VP, Business Development

In a way, Pete went to college and never really left.

It began when he was a senior in high school, wondering which college was the best fit. He searched for guidance and waited for schools to reach out. Mostly, it was a disappointing experience.

Years later, that became a motivating moment for Pete. As a result, he’s spent his adult career connecting students and colleges, helping both thrive.

Pete brings 20+ years of higher-ed admissions, enrollment management, and marketing experience to ACU.

For nine of those years, he worked in enrollment marketing and as a communications strategist, championing dozens of colleges and universities across the country.

Record enrollments soon followed, and he generated similar success in leadership roles at three small liberal arts colleges in Virginia and Louisiana.

At Roanoke College, Pete combined creativity and critical thinking to develop a talent for strategic problem solving. He can analyze your school’s situation and recommend the right tactics (hint: it’s knowing how to ask right questions). Then, tapping into his creative side, he can develop strategies that reach prospects where they may be hiding — or who don’t have you on their radar.

Pete will put the many sides of his brain to work for you. After all, there are plenty of young Petes out there, eager to make a smart decision about college and begin their future.