Roanoke-Blacksburg Regional Airport

Project Overview

Being a non-hub, regional airport in a post-9/11 pandemic America isn’t easy. Merging carriers, high fares, cancellations, and new regulations are daily challenges. The Roanoke Airport Commission has partnered with AccessU for more than two decades to conduct consumer research and stakeholder consensus building, gathering business intelligence to empower our advertising, PR, and communications efforts.

Past campaigns have had tangible effects on public perception with documented shifts in public comments by community and business leaders with social media engagement increasing by 77%.

AccessU also supported ROA for a flight-specific campaign to help support underperforming jet service to NYC. We created a national-caliber spot on a small budget in less than 72 hours. Over the run of the campaign, flight usage dramatically increased 145% in just three months. We’ve also offered public relations support for a multi-year master planning effort and created the airport website. Each year, we do a series of videos that continue to engage business and leisure travelers on the many reasons to FLY ROA.


  • Advertising & Graphic Design
  • Research & Discovery
  • PR & Crisis Management
  • Web Design & Development
  • Video Creation & Production

Web & App Development

Airport Website with Flight Checker

Visit Website

Advertising & Graphic Design

Print Collateral

RBRA Print 3000x1500-2048x1024

RBRA Shirt
RBRA BlueSkies
RBRA Print 3000x1500_2-2048x1024

Video Creation & Production


Around the Corner

Roanoke-Blacksburg Regional Airport

Challenge Results



As a client of Access, I had the privilege of working with some of the best creative minds in the business. Account Services was always responsive to our needs and did so in a timely fashion. When choosing an ad agency, I want to work with an organization whose talents I admire, representatives who will respond to my needs quickly, and are willing to listen to what I want and need. Access has that in spades.

Marketing and Communications Coordinator Roanoke-Blacksburg Regional Airport