Project Overview
Being a non-hub, regional airport in a post-9/11, pandemic America isn’t easy. Merging carriers, high fares, cancellations, and new regulations are daily challenges. The Roanoke Airport Commission has partnered with Access for more than two decades to conduct consumer research and stakeholder consensus building and to gather business intelligence to empower our advertising, PR, and communications efforts.
Past campaigns have had tangible effects on public perception with documented shifts in public comments by community and business leaders and social media engagement increased by 77%.
Access also supported ROA for a flight-specific campaign to help support underperforming jet service to NYC. We created a national-caliber spot on a small budget in less than 72 hours. Over the run of the campaign, flight usage dramatically increased 145% in just three months. We’ve offered public relations support for a multi-year master planning effort and created the airport website. Each year, we do a series of videos that continue to engage business and leisure travelers on the many reasons to FLY ROA.
Services
- Advertising & Graphic Design
- Research & Discovery
- PR & Crisis Management
- Web Design & Development
- Video Creation & Production
