PR & Strategic Communications
Reinforcing Your Message Wherever Your Audience Lives, Posts, or Lurks.
At AU, Strategic Communications isn’t one discipline, it’s many. By combining experts in PR, media relations, social media, research, and strategic counsel, we help you build stronger connections and create communities that believe in your mission.
We often live at the intersection of messaging and marketing, improving the impact of your advertising campaigns and constantly monitoring your audience to uncover vital insights.
In the end, we do more than secure media mentions or social conversations. We help you build connections that build trust. And that’s the greatest social currency of all.
We help organizations connect with audiences through:
Messaging Development
Rolling out new initiatives with alignment across internal teams and external audiences.
Media Relations
Building long-term relationships with journalists, securing earned coverage and amplifying stories that matter.
Social Media Management
Crafting content that engages, monitoring conversations and fostering authentic dialogue with audiences.
Owned Content
Developing newsletters, blogs and articles that deepen relationships with stakeholders.
Social Listening & Reputation Management
Tracking sentiment, identifying trends and providing actionable insights that strengthen stakeholder trust.
Crisis Communications
Guiding clients through challenging moments with clarity and care.
Recently, we generated national buzz for the grand opening of five service centers under one roof, including the first free adult high school in Virginia. That’s the role of PR and strategic communications: Driving the conversation, uniting people over a shared agenda, creating communities who care and believe in your mission.
Public Relations
Media relations
Media monitoring
Crisis communication
Message development
Social Media
Content calendars
Creative assets
Community management
Paid campaigns
Performance reporting
Events & Campaigns
Event planning
Speaker support
Social activations
Fundraising campaigns
Strategy & Brand
Strategic frameworks
Brand launches
Message alignment
Team development
Content Development
Blog writing
SEO content
Case studies
Video scripts
Measurement & Reporting
KPI tracking
Data dashboards
Annual reports
Process improvements