Event Management
Event Planning Does More Than Fill A Calendar.
It Moves The Needle.
From capital campaigns to community festivals, the AU team brings focus, strategy, and seamless execution to every detail.
We’ve managed events that connect with donors, energize communities, and align with our clients’ broader communications goals while ensuring nothing is left to chance.
Purpose first. We define the event’s objective and success metrics, then align every decision to that mission.
Run of show experience. We orchestrate stage, AV, video/photography, talent, and audience flow for clarity and impact.
Freeing up your team. We handle logistics and vendor management so your internal teams can stay focused on day to day work.
Event Types
- Capital campaign kickoffs & donor galas
- Large sponsorship activations (sports, community, venue partnerships)
- Grand openings & ribbon cuttings
- Groundbreakings & dedications
- Musical & cultural festivals
- Community festivals & civic events
- VIP receptions & stakeholder briefings
- Press conferences & media moments
- Conferences, summits & thought leadership events
- Product/service launches & demos
- Experiential installations
- Employee, partner, and alumni appreciation events
Carilion Taubman Cancer Center
For the Carilion Taubman Cancer Center capital campaign public launch, we partnered with Roanoke City to turn a fireworks festival into a donor engagement event, blending a public celebration with an exclusive VIP experience.
RESULTS: we helped raise more than $24K in just 24 hours and over $1.1 million for the month.
Melrose Plaza
For the Melrose Plaza grand opening, our team delivered a polished, well orchestrated experience for 300+ attendees, including key legislators and partners.
RESULTS: media coverage generated lasting community buzz.
Music @ Melrose
For Music at Melrose, an annual music festival designed to build community connections, we refined the event structure and boosted attendance.
RESULTS: a 3x increase in attendance in year-over-year.