From clicks to commitment: building websites that convert.
A website is your handshake with the world. It’s where potential students decide if your college “gets” them, where parents see credibility, and where industry partners see opportunity. The design isn’t just about looking good — it’s about feeling alive, relevant, and welcoming the moment someone lands here.
At AU, we create hard working sites that convert and inspire. We put a high priority on making your first impression a lasting one.
Here’s how we excel throughout the website process:
Creating a Better User Experience.
It’s our #1 obsession. An intuitive user experience means greater satisfaction with your institution; it can even improve your search ranking.
Capturing Your Unique
Identity.
We immediately convey your institution’s personality, purpose, and promise to its audience.
Designing the Strategy First.
We believe that a website is only as good as the data and business objectives it’s built on. To succeed, we do more than design your site; we help create the strategy behind it.
We collaborate with you on all stages of the website process, including an initial audit of the site, discovery, audience mapping, creating wireframes, and the site structure. We’re with you from first consultation to launch and beyond.
Embracing the Newest Web Technology.
We use AI to enhance our creative and technical workflows, to boost conversion rates, and strengthen inbound lead engagement and tracking.
Crafting Your One-of-a-Kind Story.
We gather content in a way that is both time-efficient and minimally disruptive. Then we unify your story with a consistent voice and tone that reflects your college’s brand.
Making the Entire Process Easy for You.
Each project is supported by a dedicated team of account and project managers who serve as true client advocates. They anticipate challenges, clear roadblocks, and keep everyone moving forward.
Constantly Improving Your Site.
Once we’re crafted your website, the real work begins. It’s rarely set-it-and-forget-it.
How We Build Your Website.
Analysis
- Technical Discovery
- CMS and Host Evaluation
- Conduct or Review Research and Discovery
- Analytics Benchmarking
- Heat Mapping
Direction
- Site mapping
- Wireframes
- Design Concept
- Site Design
- Stakeholder Socialization
- User Testing
Development
- Content Strategy and Organization
- Development
- Migration
- Programming
- Translations as Needed
- CMS Training
Engagement
- Target Audience Testing
- SEO Optimization
- QA, ADA, Beta, and A/B Testing
- Launch
- KPI Benchmarking Site
- Performance Testing
- Google Analytics
- Optional Ongoing Maintenance and Security