Branding & Creative
Your audience is more informed, more prepared, and more elusive than ever.
Each student moves through their enrollment journey differently, interacting with various media and information along the way. There is no one-size-fits-all approach to finding and converting them.
Our team brings decades of higher education marketing expertise, along with talent that has led some of the nation’s top creative campaigns for household name brands. We merge these forces with a passion for education to create a strategy that’s laser focused on students who are most likely to succeed at your institution.
There for every stage and decision.
Awareness
- Billboards
- Radio
- Television
- Non-Targeted Digital Display
- Local Digital Display
- CTV/OTT
- Social Ads
Consideration
- SEO
- Website
- Presence Management
- Social Content
- Blog Content
- Website Remarketing
- Targeted Display
- Social Ads
- PPC
Application
- Website Remarketing
- Targeted Email
- SEO
- PPC
Enrollment
- eNewsletters
- Review and Presence Management
- Customer Match remarketing
- Targeted Email
- Social Content
- SMS Marketing
- Social Ads
- Blog Content
Advocacy
- Enewsletters
- Review & Presence Maps
- Blog content
- SMS Marketing
- Social Content
Speak to students in their preferred language: Video.
For Instagrammers and TikTokers, video is the medium that energizes them. At AU, we produce videos that capture your essence without depleting your budget. And unlike other agencies, we understand the nuances and challenges of filming on an active campus. We’ve done it hundreds of times.
With in-house writers, videographers, and editors — supported by an arsenal of state-of-the-art gear — we save you time and money from concept to completion of your project.
You’ll also have access to our professional video production facility, Studio315, equipped with a modular cyclorama wall, adjustable lighting truss, soundproofing, and customizable lighting design. Perfect for smaller productions.
Relying on our own video specialists, our own equipment, and our own studio means AU is the only resource you need to turn compelling video into an admissions machine.
Why Us?
- We’ve filmed at colleges hundreds of times, interviewing thousands of students.
- Netflix-approved digital cinema cameras—including the Canon C400 and Canon R5C— deliver movie-quality imagery on even modest budgets.
- Our studio configures easily for smaller projects and interviews.
An AU Exclusive: Build Your Brand in a Day
Define or redefine who you are — without the delays or headaches.
The AU Brand Sprint is a high-impact, leadership-driven workshop designed to define and build your brand in just one day. Led by an interdisciplinary team of brand strategists, communication experts, creatives, and researchers, this immersive session condenses what is traditionally a 6–9-month process into a single day.
Benefits & Deliverables
Saves Time & Resources: Avoids a drawn-out, costly process
Aligns Leadership: Ensures stakeholder alignment from the start
Clarifies Market Positioning: Creates a strong, competitive brand identity
Accelerates Decision-Making: Immediate, actionable results
Sets a Strong Foundation: Ready-to-use brand guidelines for implementation
Brand Strategy Framework: Purpose, mission, vision, and values
Brand Positioning Statement: Clear differentiation and market fit
Customer Persona Profiles: Audience insights and key messaging
Brand Identity Guidelines: A new logo (and even name if needed) all encapsulated in clean, clear brand guidelines
Actionable Next Steps: Roadmap for brand launch and growth
Website: The foundation for your online presence
Define or redefine who you are —without the delays or headaches.
