How we made an impact.
10%
Increase in Enrollment
50,000
YouTube views
550
Student & Staff Shared Stories
Virginia Tech
THE OVERVIEW: The Language and Culture Institute connects Virginia Tech with the world advancing the university’s global engagement efforts by facilitating academic linkages across borders, creating strategic international partnerships.
The Agriculture and Applied Economics Masters Program at VT also tapped AccessU for enrollment support during the pandemic.
THE CHALLENGE: The challenge to target ESL students in the competitive marketplace of Northern Virginia created enrollment barriers for VT. So, they called AccessU.
The Agriculture and Applied Economics Masters Program at VT also tapped AccessU for enrollment support during the pandemic.
THE RESULTS: AccessU also developed a comprehensive transit advertising program for the DC-based VT Language and Culture Institute which resulted in a 10% enrollment increase.
Despite a challenging budget, we created a clever digital campaign and a program landing page that help elevate the brand of the program.
AccessU helped Virginia Tech (VT) launch its first billion-dollar capital campaign, creating a campaign identity, brand guide, and more than 20 department case statements.
Despite a successful brand launch, Virginia Tech felt that current students and faculty failed to fully understand and embrace their new brand proposition. They turned to AccessU to help them gain traction with these audiences and expand its appeal.
In an effort to bring the brand to life, we installed photo booths with custom graphics around campus. Students and faculty were encouraged to take pictures and describe the exciting things they were doing to “invent the future.” The stories were translated into videos hosted on a microsite and supported by print advertising.
The campaign was a great success, resulting in an increase in student engagement and recall. More than 550 students and staff participated by sharing their stories. The cost-effective videos received more than 50,000 combined views on YouTube alone. The effort was recognized through a CASE Award for best practices and achievement in higher education.
