Project Overview

Feeding Southwest Virginia (FSVA) has helped fight hunger and change lives in our region through community partnerships for more than 40 years. FSVA has worked with our team on branding and communications for many years. FSVA leadership approached us when they realized that the website was failing to properly engage and educate visitors on how the organization operates and impacts our community — and convert them into donors. We specialize in helping organizations bring their brand promise to life with effective copy and powerful graphics. As always, we first worked to understand the desired messaging hierarchy and goals, created site maps, and explored a variety of user flow options. Using a sprint session, we created a full wireframe interactive prototype to help illustrate the vision for the new site. We combined powerful photography and sourced stock illustrations which we customized for FSVA to help visually portray the food bank’s operations in infographics. The result was a powerful combination of a site that works well and looks good.