Lucas Weaver

Director of Digital Marketing

Lucas Weaver spearheads AccessU’s internal digital marketing strategy and analytics services. His expertise in digital and paid media strategy, content marketing, social media, website and paid digital analytics, UX, search engine optimization (SEO), email marketing, and more are vital to the success of our digital marketing department.

Lucas began his journey in advertising as a PR specialist, gaining valuable experience in PR strategy, research, and content development before pivoting to embrace his interest and proficiency in digital media. Now certified in digital marketing through a partnership between the Digital Marketing Institute and the American Marketing Association, Lucas first earned multiple prestigious awards from Roanoke College, including Class of 2020 Salutatorian, Senior Scholar in Business Administration, and Fintel Senior Scholar. Lucas has continued his professional training, earning product and industry certifications from Google, Constant Contact, Syracuse University, and more.

Lucas’s client roster includes Accelerated Training in Defense Manufacturing (ATDM), Carter Machinery, Ethero Truck + Energy, Goodwill Industries of the Valleys, and Virginia Community College System.

Career sans advertising:

Interior design. I’m enamored by the art (and science) of crafting an aesthetically pleasing space for people to live in.