Project Overview

Interactive Achievement (IA) made waves in the education industry by creating tools and professional learning software to harness the power of data to inform instruction across K–12 education. IA supported educators with the immediate feedback they needed to build student performance and achievement. Despite rapid growth and amazing success allowing them to serve more than 1 million students in eight states, IA had plateaued and needed help to reach the next level. AccessU partnered with IA to create new web content and developed a series of video testimonials that created new engagement online. Website traffic increased 25% — driven by the content that AccessU helped develop including ebooks, product literature, collateral, and a two-minute video. Email marketing using this value-added content increased open rates 35% and generated more than 400 downloads in the first week of release. But perhaps the most dramatic metric we helped IA achieve was the $40 million reward the founders received when they were purchased by the leading national provider, PowerSchool, in 2016.