The Roanoke Valley in Virginia’s Blue Ridge boasts one of the largest metropolitan centers in the Blue Ridge Mountain chain. However, until AccessU and strategic partner Mikula-Harris were hired to rebrand the region, it was relatively unknown as a tourist destination. The brand we helped launch went on to more than 10 years of consecutive record-breaking tourism growth. Along the way, we engineered awardwinning work including content development strategies, tradeshow booths, marketing plans, advertising campaigns, and numerous videos and TV spots.
- Advertising & Graphic Design
- Video Creation & Production