Project Overview

The Roanoke Valley in Virginia’s Blue Ridge boasts one of the largest metropolitan centers in the Blue Ridge Mountain chain. However, until AccessU and strategic partner Mikula-Harris were hired to rebrand the region, it was relatively unknown as a tourist destination. The brand we helped launch went on to more than 10 years of consecutive record-breaking tourism growth. Along the way, we engineered awardwinning work including content development strategies, tradeshow booths, marketing plans, advertising campaigns, and numerous videos and TV spots.

Services

  • Advertising & Graphic Design
  • Video Creation & Production

Advertising & Graphic Design

Virginia’s Blue Ridge Digital Ads

VBR Digital Ads

Virginia’s Blue Ridge Kiosk

VBR Kiosk Comp

Video Creation & Production

Virginia's Blue Ridge

Challenge Results

62.2M

Total Estimated Campaign impressions for 2014

$21.6M

In Advertising Value Equivalence

AccessU is a highly motivated, qualified team of marketing professionals with a “can-do” spirit that generates detailed “brand-centric” marketing campaigns. They understand how to take the science of marketing and turn it into higher results that generate higher profits.

Landon Howard

President Visit Virginia’s Blue Ridge