
Todd Marcum
President Emeritus and Senior Copywriter
Love, quite simply, is Todd’s motivator and unique advertising advantage. His love for communication fuels a passion for the creative process, and his love for creating client impact is what drove Todd to co-found AccessU’s parent company. As a young media professional, Todd determined he was too gullible to be a journalist, but had the perfect amount of innocent curiosity to dive headfirst into every client project. Todd is a recipient of the American Advertising Federation Silver Medal for lifetime contributions to the advertising industry and a member of the Marshall University School of Journalism and Mass Communications Hall of Fame. True to his desire that advertising be recognized as a major cultural influencer, Todd also concepted, wrote, and co-produced “Shine,” a full-length documentary capturing the rich advertising and public relations history of Southwest Virginia.
Career sans advertising:
Game show host. Communications, in some form, is all I ever wanted to do.