Vice President Strategic Communications / Associate
Rachel became interested in behavioral influences as a sociology major in college. This background makes her ideally suited to manage our public relations efforts as well as direct research, discovery, and communications strategies for our clients. While others blindly push organizations forward with little regard for understanding, Rachel helps clients take a step back and consider the why, not just the what. Detailed research and a strategic approach to data-driven marketing campaigns help clients make sense of behavior, reach target audiences at a human level, and ultimately be heard above the noise of an ever-expanding marketing landscape. Specializing in qualitative research, Rachel’s tailored approach explores what you don’t know and finds answers to the questions you’ve never asked.
Career sans advertising:
HR or meteorology. The latter may or may not have been influenced by Helen Hunt in Twister.