ROANOKE, Va. (September, 11, 2026) – As AccessU celebrates its 30th anniversary, the agency is entering one of the strongest periods in its history. While three decades of experience provide a solid foundation, the firm continues to operate with the energy, innovation, and entrepreneurial spirit of a startup.
Since 2021, AccessU has experienced significant growth, with 2026 revenue projected to exceed pre-pandemic levels by 213% and team size increasing by 116%. The agency’s momentum has been recognized nationally and statewide, including being named one of Virginia’s Best Places to Work in 2025 and earning a place on the Inc. 5000 list of America’s fastest-growing private companies.
With continued expansion anticipated across multiple markets and service lines, AccessU has established an enhanced leadership structure designed to support long-term growth while ensuring the agency remains agile, innovative, and client-focused.
Having served the agency for 18 years and already a partner in the firm, Rachel Spencer has been named Chief Operating Officer. Throughout her tenure, Spencer has helped shape AccessU’s culture, client service approach, and operational excellence, making her the natural choice to lead the firm’s day-to-day operations.
Joining the executive team as Chief Financial Officer is Melissa Mays, who has served AccessU for eight years and brings more than 40 years of experience in financial services and business leadership. Her background spans organizations including Dominion Bank, Catawba Capital Management and numerous non-profit organizations, along with experience as a successful small-business owner, providing valuable perspective as AccessU continues to scale.
Rounding out the leadership team is Greg Keene, a 15-year veteran of the agency and partner in the firm, who will serve as Chief Technology Officer. Keene has been instrumental in driving AccessU’s digital capabilities, technology strategy, and innovation initiatives, helping position the agency at the forefront of emerging technologies and AI-driven solutions.
“This accomplished and highly versatile leadership team has been a driving force behind our success for many years,” said Tony Pearman, founder and CEO of AccessU. “These leaders are not only an important part of our history, they are the bridge to our future. As we continue to evolve as an agency, expand our service offerings, deepen our expertise in artificial intelligence, and grow our national presence, their leadership will help ensure that AccessU remains positioned for the next decade of success.”
“Thirty years ago, AccessU began as a two-person agency with a belief that great communications and marketing could positively change lives. Today, that belief remains unchanged, but our capabilities, reach and ambitions have never been greater.”
Media Contact
Amanda Kenney
amanda@accessu.com
856-718-1559