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Workforce development, skills education, microcredentials, short-term credentialing, and non-degree credentials are just a few of the phrases used to describe programs and coursework that prepare adult students for jobs in the workforce. At AccessU, we use the term workforce development program to describe any institution or organization committed to skilling, upskilling or reskilling workers for […]
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The rollout of the updated FAFSA form has been fraught with challenges and is posing a risk to colleges across the nation. One of the biggest unknowns for colleges, as they move between academic years, is how many students they will have for the following year. How many students will they retain, and how many […]
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Community colleges nationwide feel the burden of lower enrollment in credit-bearing courses. The effect of lower enrollment is compounded when you factor in that funding for workforce-ready (or noncredit) courses is dramatically lower than funding for credit-bearing coursework. Community colleges and workforce development programs are critical components of the infrastructure for labor, and supporting their […]
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Community Colleges are powerhouses of opportunities. On International Day of Education, AccessU celebrates the work of these institutions and other agencies at the forefront of fostering peace, development, and human rights through education. We love what we do, and it’s a privilege to support community colleges in providing affordable, accessible learning opportunities that nurture inclusivity […]
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Recently, AccessU attended the 2023 Virginia Hire Ed Conference as a sponsor, as well as a key partner for VCCS and many other community colleges and workforce preparation programs across Virginia. Hosted annually by Virginia’s Community Colleges, this conference brings together community colleges and workforce agency representatives to discuss innovative collaborations to fill jobs in […]
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Hidden In Plain Site co-founder, GEICO Gecko co-creator sign on with Roanoke-based ad agency Roanoke-based AccessU, a rebranded iteration of Access Advertising & Public Relations with a 27-year legacy in education marketing, is proud to announce its recent growth and expansion with the addition of two prominent executives to its leadership team: Randy Belcher as Vice President […]
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Your hard work has paid off, and you’re finally ready to pursue the job of your dreams. BUT – did you know that 80% of employers google you before calling you in for an interview? Yes, YOU! Your online profile is your brand. It’s oftentimes the first impression people have of who you are, which […]
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If you are like me, creative inspiration never seems to strike at the right time – especially when working against a deadline. Time and time again, I have found myself staring blankly at an empty page, trying desperately to pull a brilliant new concept from thin air – and failing miserably. Dispirited and surrounded by […]
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What companies can learn from Bud Light’s botched PR strategy after their trans influencer marketing post received backlash. Influencer marketing may seem like small potatoes for companies like Bud Light, who pay millions for a 30-second Super Bowl ad every year. Nevertheless, last month’s uproar on social media regarding the company’s paid influencer sponsorship, and […]
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What to avoid while building, promoting, and maintaining your brand online. Your organization could have a beautifully designed website and advertising campaign, but if you’ve been neglecting your Facebook presence, or aren’t up to date with the latest features, you’re missing big opportunities to engage a large part of your customer base. Below are […]
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Commercials seen during the Super Bowl are more about “advertaining,” rather than advertising. AccessU President & CEO Tony Pearman joined the WSLS 10 News Virginia Today team Monday morning to break down the night’s favorites, what worked, and trends. Watch Now Here are Tony’s top five: Sam Adams: Your Cousin’s Brighter Boston. I just loved everything […]
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At least once a month, a current TV news reporter, anchor, or producer approaches me asking how I got out of the industry and got the job I have now. These past few years have seen a mass exodus of journalists leaving the industry. The biggest fear I hear from colleagues still contemplating this career […]
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