Get the latest insights from team members and faculty.
Hidden In Plain Site co-founder, GEICO Gecko co-creator sign on with Roanoke-based ad agency Roanoke-based AccessU, a rebranded iteration of Access Advertising & Public Relations with a 27-year legacy in education marketing, is proud to announce its recent growth and expansion with the addition of two prominent executives to its leadership team: Randy Belcher as Vice President […]
Continue Reading
Your hard work has paid off, and you’re finally ready to pursue the job of your dreams. BUT – did you know that 80% of employers google you before calling you in for an interview? Yes, YOU! Your online profile is your brand. It’s oftentimes the first impression people have of who you are, which […]
Continue Reading
If you are like me, creative inspiration never seems to strike at the right time – especially when working against a deadline. Time and time again, I have found myself staring blankly at an empty page, trying desperately to pull a brilliant new concept from thin air – and failing miserably. Dispirited and surrounded by […]
Continue Reading
What companies can learn from Bud Light’s botched PR strategy after their trans influencer marketing post received backlash. Influencer marketing may seem like small potatoes for companies like Bud Light, who pay millions for a 30-second Super Bowl ad every year. Nevertheless, last month’s uproar on social media regarding the company’s paid influencer sponsorship, and […]
Continue Reading
What to avoid while building, promoting, and maintaining your brand online. Your organization could have a beautifully designed website and advertising campaign, but if you’ve been neglecting your Facebook presence, or aren’t up to date with the latest features, you’re missing big opportunities to engage a large part of your customer base. Below are […]
Continue Reading
Commercials seen during the Super Bowl are more about “advertaining,” rather than advertising. AccessU President & CEO Tony Pearman joined the WSLS 10 News Virginia Today team Monday morning to break down the night’s favorites, what worked, and trends. Watch Now Here are Tony’s top five: Sam Adams: Your Cousin’s Brighter Boston. I just loved everything […]
Continue Reading
At least once a month, a current TV news reporter, anchor, or producer approaches me asking how I got out of the industry and got the job I have now. These past few years have seen a mass exodus of journalists leaving the industry. The biggest fear I hear from colleagues still contemplating this career […]
Continue Reading
This past November, The Washington Post announced that longtime Chronicle of Higher Education reporter Jack Stripling would be joining their education team. “At The Post, Jack — a self-described “FOIA freak” — will continue to help us hold universities accountable. He will seek scoops about campuses and administrators across the country. He will dig deep […]
Continue Reading
Here’s what you need to know about the app heading into 2023. Instagram has changed dramatically as a platform since its creation. It’s important to acknowledge the heftiest factors affecting a user’s experience on the app to better understand how to beat the Instagram algorithm. Relationship (between the author of the content and the viewer) […]
Continue Reading
What are they and how can they be beneficial to growing your social media engagement and following? Every Instagram account holder’s default experience is guided by the Instagram algorithm. If your content doesn’t fulfill an elaborate set of parameters to appear at the top of a follower’s newsfeed, it might get missed altogether. Putting […]
Continue Reading
With Election Day here, the intense marketing campaigns and candidate appearances throughout the political season offer an important reminder. Even if your organization is staying neutral, it’s still essential to stay relevant and plan your public relations strategies accordingly. DO acknowledge Election Day Elections happen every year. Rather than ignoring them altogether, plan a social […]
Continue Reading
The Associated Press released over 300 new or revised entries in its latest stylebook, which includes a new chapter about inclusive storytelling. The style guide offers updates on how journalists should cover and refer to disabilities, race, gender, and sexual orientation. The reference guide now advises using they, them, and their pronouns as much as […]
Continue Reading
