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Welcome to Social Media Centers of Excellence, a new series in which we explore social channels you may think you understand – as well as those you don’t – through audiences’ viewpoints. Approaching an important communication channel from the audience perspective may seem like an obvious strategy, but years of turnover and one-way social media […]
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If there’s one channel today that both mystifies and delights, it’s TikTok! Somehow TikTok has become one of the largest, most engaging social media platforms, seemingly overnight. It has all the trappings of a few other platforms rolled into one. (Including dead ones like Vine. #RIP Vine, we hardly knew ye.) The behavior that exists […]
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Instagram: we know it, we use it, and we know everyone else uses it. But do we truly understand how students use Instagram? If you’ve been reading our Social Media Centers of Excellence series, you may have seen us break down YouTube and TikTok, explaining their distinct advantages and how to use them successfully. Instagram […]
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YouTube – practically a commodity in the online world as a video buffet – is a channel many institutions feel comfortable with because they’ve figured out how to deploy content. It’s a channel you might even have felt good about years ago. But the differences between how we deploy it for marketing and how students […]
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