Get the latest insights from team members and faculty.
In the last few years alone, stances on ESG (environmental, social, and governance) issues have become increasingly important. Businesses have had to jump in and take part in online conversations out of necessity as well as responsibility and, in doing so, their entire social media strategies are being publicly scrutinized. Not every online conversation will […]
Continue Reading
Crises are cyclical, what has happened once can happen again. Just because history repeats itself doesn’t mean it has to replicate itself. When it comes to crisis PR, many lessons can be learned from the experiences of others, which can serve as the basis of your crisis communications plan. However, the specifics of your plan […]
Continue Reading
On July 1, 2023, Universal Analytics properties will stop processing website traffic and will be replaced with Google Analytics 4 (GA4). If you and your organization still rely on Universal Analytics to gather data and track how your website is performing (or haven’t utilized these tools before), here’s what you need to know. The transition […]
Continue Reading
Among the many ways a crisis can snowball, an important consideration that is too often overlooked is how critical internal stakeholder communications are to crisis communications. Those closest to you – staff, board members, alumni, students, etc. – can be your greatest ambassadors in the crisis and also your loudest critics. The natural instinct is […]
Continue Reading
In an online-dominant world where people strive to uniquely define (and sometimes redefine) themselves, social media finds many creating their own image and brand based upon their personal interests, skills, and values. With this self-segmentation, no one wants to be put in a box by others who attempt at profiling them. This is especially true […]
Continue Reading
It seems these days as if we’re collectively living in crisis after crisis. There are social, cultural, and economic issues rising to the surface that have been buried deep for a long time, and the pace at which information is shared can turn a simple disagreement into a PR disaster. It’s time to revisit how […]
Continue Reading
Jon Boeckenstedt’s essay, published by The Chronicle of Higher Education, takes a look at national trends created by the sharp drop in birth rates that started in 2007 and the potential consequences. Public high school graduations are expected to peak in 2025 at 3.5 million students, and then fall off. Since baby boomers first […]
Continue Reading
Undergraduate college enrollment is down across the board, but an article from The Chronicle of Higher Education highlights staggering statistics surrounding the decline in Hispanic Americans pursuing their degree, and the implications of their absence in higher education. Many colleges around the country are facing the fact that Hispanic students are not coming back to class. The […]
Continue Reading
Student enrollment at colleges and universities dropped this fall, continuing a trend that’s concerned many in higher education since the beginning of the COVID-19 pandemic. The declines run counter to previous years’ gains that had some institutions worried about being able to keep up with the increasing demand for student slots. Colleges and universities are […]
Continue Reading
Welcome to Social Media Centers of Excellence, a new series in which we explore social channels you may think you understand – as well as those you don’t – through audiences’ viewpoints. Approaching an important communication channel from the audience perspective may seem like an obvious strategy, but years of turnover and one-way social media […]
Continue Reading
If there’s one channel today that both mystifies and delights, it’s TikTok! Somehow TikTok has become one of the largest, most engaging social media platforms, seemingly overnight. It has all the trappings of a few other platforms rolled into one. (Including dead ones like Vine. #RIP Vine, we hardly knew ye.) The behavior that exists […]
Continue Reading
Instagram: we know it, we use it, and we know everyone else uses it. But do we truly understand how students use Instagram? If you’ve been reading our Social Media Centers of Excellence series, you may have seen us break down YouTube and TikTok, explaining their distinct advantages and how to use them successfully. Instagram […]
Continue Reading